OUR STORY

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Made in Australia. Made for Men.

Australia is arguably one of the most beautiful places in the world. The wild and rugged Australian environment, known for its truly awe-inspiring landscapes and ferociously harsh extremes, is the life force and inspiration behind VITAMAN.

From the beaches to the rain forests to the outback – and even the urban jungles we call home – VITAMAN products celebrate the raw beauty of nature and harness its power to create effective skincare and haircare solutions for men. All of our products are proudly made in Australia – Sydney, to be specific – from only the best ingredients Australia has to offer: its native botanicals. 

Backed by science and time-tested for over 40,000 years by Australia’s indigenous inhabitants, the therapeutic properties within the naturally-derived botanicals found only in Australia – which have been thoughtfully infused into all of our products – have been proven for centuries to nourish, protect, and strengthen the skin and hair like no other.

Like Australia’s wild and untamed terrain, its men are equally a thing of myths and legends. Equal parts wit, charm, athleticism, and good looks layered with an enduring desire to live life to the fullest, Australian men are the epitome of relaxed confidence. From the sun-drenched beaches of Perth to the hustle and bustle of the Sydney CBD, from the snowy highlands of Tasmania to the hipster coffee shops that dot the laneways of Melbourne – Australian men are unquestionably an adventurous and diverse breed.

VITAMAN was born from a desire to address the unique grooming needs of Australia’s men, using only the finest native ingredients. With our very own outback as a living lab for sourcing and testing only the purest and most effective natural solutions for men's skin and hair, VITAMAN has become known around the world as a leader in active naturals.